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Definition of catchword:

  1. A word or phrase caught up and repeated for effect; as, the catchword of a political party, etc.
  2. Among theatrical performers, the last word of the preceding speaker, which reminds one that he is to speak next; cue.
  3. The first word of any page of a book after the first, inserted at the right hand bottom corner of the preceding page for the assistance of the reader. It is seldom used in modern printing.


slogan, tag, guide word, buzzword, catchphrase, motto, watchword, shibboleth, pet word, password, pet phrase, guideword.

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