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Definition of catchword:

  1. A word or phrase caught up and repeated for effect; as, the catchword of a political party, etc.
  2. Among theatrical performers, the last word of the preceding speaker, which reminds one that he is to speak next; cue.
  3. The first word of any page of a book after the first, inserted at the right hand bottom corner of the preceding page for the assistance of the reader. It is seldom used in modern printing.

Synonyms:

slogan, tag, guide word, buzzword, catchphrase, motto, watchword, shibboleth, pet word, password, pet phrase, guideword.

Usage examples: