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Definition of charm : 1. A melody; a song.
2. A word or combination of words sung or spoken in the practice of magic; a magical combination of words, characters, etc.; an incantation.
3. Any small decorative object worn on the person, as a seal, a key, a silver whistle, or the like. Bunches of charms are often worn at the watch chain.
4. Anything worn for its supposed efficacy to the wearer in averting ill or securing good fortune.
5. That which exerts an irresistible power to please and attract; that which fascinates; any alluring quality.
6. To act as, or produce the effect of, a charm; to please greatly; to be fascinating.
7. To attract irresistibly; to delight exceedingly; to enchant; to fascinate.
8. To make a musical sound.
9. To make music upon; to tune.
10. To protect with, or make invulnerable by, spells, charms, or supernatural influences; as, a charmed life.
11. To subdue or overcome by some secret power, or by that which gives pleasure; to allay; to soothe.
12. To subdue, control, or summon by incantation or supernatural influence; to affect by magic.
13. To use magic arts or occult power; to make use of charms.

Synonyms:

overtake, arrest, trip up, solicitation, entreaty, seize, enrapture, watch, hex, trance, enamor, bewitch, charisma, grip, transfix, pick up, intrigue, regulate, sorcery, take in, go, shape, entrance, whammy, mascot, tempt, get, see, collection, tour, mold, act upon, ingathering, ravish, while, spellbind, influence, juggle, juju, enamour, catch up with, work, magic, witch, fascinate, appealingness, supernatural, curse, hitch, appropriate, catch, call, prayer, overhear, witchery, good luck charm, becharm, grab, enthral, turn, mesmerize, periapt, conquer, patch, piece, like, fetish, determine, hoodwink, take hold of, mesmerise, magnetise, magic spell, transport, magical spell, phylactery, view, capture

gracefulness, beauty, loveliness, shapeliness, resplendence, refinement, exquisiteness, radiance, sightliness, elegance, comeliness, handsomeness, splendor, gorgeousness, sublimity, pleasingness, splendidness, superbness, fairness, glamour, picturesqueness, prettiness

rabbit's foot, scarab, abracadabra, divining rod, jinx, amulet, philter, incantation, evil eye, talisman, hoodoo, wand, wishbone, spell

enlist, cajole, persuade, implore, induce, sway, coax, convince, urge

cultivation, civility, stylishness, decorousness, sophistication, dignity, classicalism, neatness, culture, breeding, tastefulness

enchant, attract, invite, engross, entice, magnetize, captivate, drag, seduce

discrimination, delicacy, grace, purism, taste, class

appeal, allure, enticement, attractiveness, gravitation, fascination, temptation, lure, allurement, attraction, magnetism, traction, affinity, draw, pull

enchantment, sweetness, gaiety, entertainment, pleasantness, cheerfulness, agreeableness, favorableness, contentment, amusement, fineness, bonniness, delectability, bliss, joyfulness, pleasurable, sunniness, brightness, jollity, enjoyment, delightfulness

dally, hug, caress, ogle, serenade, kiss, cuddle, fondle, spoon, cherish, endear, make love, snuggle, court, nuzzle, woo, coddle, bill and coo, flirt

coquetry, spooning, endearment, love-making, flirtation, invitingness, wooing, romance, liaison, seduction, amour, courtship, dalliance

divert, relax, amuse, entertain, enthrall, delight, stimulate, distract, refresh, lighten, please, beguile

Usage examples:

• The charm of the young hostess, etc." - "One Woman's Life", Robert Herrick.
• The charm is in the city itself. - "Cuba, Old and New", Albert Gardner Robinson.
• Montalesso was indeed in all the glory of its spring charm. - "The Princess of the School", Angela Brazil.