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Definition of importance : 1. Import; meaning; significance.
2. Importunity; solicitation.
3. Subject; matter.
4. The quality or state of being important; consequence; weight; moment; significance.

Synonyms:

accent, impressiveness, bearing, value, denotation, immenseness, meaning, purport, richness, enormousness, standing, important, concernment, drift, magnitude, brilliance, gravity, splendour, quality, essence, force, emphasis, significancy, immensity, interest, wideness, effect, point, fame, concern, distinction, sense, gist, caliber, moment, usefulness, sizeableness, insignificance, relevance, weight, grandness, greatness, signification, weightiness, grandeur, significance, substance, triviality, magnificence, vastness, stress, seriousness, attention, tenor, splendor

eminence, momentousness, consequence, prominence, merit, criticalness, criticality, noteworthiness, import, notability

bias, rule, mastery, seniority, sway, authority, command, pressure, rank, supremacy, predominance, motivation, pull, control, influence, power

Usage examples:

• " His presence is, on the contrary, of great importance. - "The Memoires of Casanova, Complete The Rare Unabridged London Edition Of 1894, plus An Unpublished Chapter of History, By Arthur Symons", Jacques Casanova de Seingalt.
• It wasn't necessary to point out to Peter the importance of this. - "100%: The Story of a Patriot", Upton Sinclair.
• The matter in question is of the first importance. - "Eugenie Grandet", Honore de Balzac.