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Definition of lure:

  1. A contrivance somewhat resembling a bird, and often baited with raw meat; - used by falconers in recalling hawks.
  2. A velvet smoothing brush.
  3. Any enticement; that which invites by the prospect of advantage or pleasure; a decoy.
  4. To draw to the lure; hence, to allure or invite by means of anything that promises pleasure or advantage; to entice; to attract.
  5. To recall a hawk or other animal.

Synonyms:

camouflage, hook, influence, charisma, steerer, decoy, coax, tempt, hooking, witchery, cajole, come on, crotchet, hook shot, enchantment, seduction, fake, glamour, enticement, invitation, bait, like, entice, claw, sweetening, inveigle, safety, snare, inveiglement, sweetener, call.

Usage examples: