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Definition of slogan:

  1. The war cry, or gathering word, of a Highland clan in Scotland; hence, any rallying cry.

Synonyms:

rallying cry, advertorial, billboard, guide word, advert, shibboleth, circular, guideword, cry, banner ad, motto, tagline, trade-mark, banner, watchword, classified ad, bumper sticker, catchword, advertisement, ad.

Usage examples: