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Definition of slogan : The war cry, or gathering word, of a Highland clan in Scotland; hence, any rallying cry.

Synonyms:

rallying cry, advertisement, cry, bumper sticker, circular, advertorial, watchword, advert, catchword, guide word, trade-mark, banner ad, classified ad, tagline, billboard, shibboleth, guideword, banner, ad

locution, verbalism, paragraph, maxim, proverb, euphemism, adage, metaphor, expression, catchphrase, motto, cliche, figure of speech, clause, phraseology, sentence, terminology, epigram, phrase, mannerism, idiom

Usage examples:

• Organized labor has adopted the slogan, " Eight hours for work, eight hours for sleep, eight hours for play"; but my slogan is " Four hours for work, four hours for study, eight hours for sleep, and eight hours for play." - "The Book of Life: Vol. I Mind and Body; Vol. II Love and Society", Upton Sinclair.
• The slogan " Back to the land" carries a meaning a little obscured until one recalls the conditions of a generation ago when the people lived closer to nature than they do now. - "Revisiting the Earth", James Langdon Hill.
• To- night I asked Dinky- Dunk why he risked everything on wheat and warned him that we might have to revise the old Kansas trekker's slogan to- " In wheat we trusted, In wheat we busted!" - "The Prairie Wife", Arthur Stringer.