POSITIONING STATEMENT
\pəzˈɪʃənɪŋ stˈe͡ɪtmənt], \pəzˈɪʃənɪŋ stˈeɪtmənt], \p_ə_z_ˈɪ_ʃ_ə_n_ɪ_ŋ s_t_ˈeɪ_t_m_ə_n_t]\
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An express statement which is generally written in order to give a clear outline of the goals that are to be achieved through a positioning strategy. The statement defines how a firm would describe its business and how it wants to set itself apart, as well as how the customers will gain profits through those features.
By Henry Campbell Black
Word of the day
Snake's-head
- Guinea-hen flower; -- so called in England because its spotted petals resemble the scales of a snake's head.